November 18, 2008

Crisp and Custom: Sioloonim White Shirts for Ladies

Designers Minoo Hersini and Lois Rosenthal realized that nothing screams understated chic better than a crisp, perfectly-tailored white shirt. With this in mind, they launched Sioloonim, their luxe women’s only white shirt collection featuring exquisite Italian, Japanese and Swiss fabrics in forward, asymmetrical cuts.

The attention to detail borders on the obsessive—Sioloonim even includes a protective face mask with each shirt so customers can avoid getting any orange foundation streaks on their pristine blouse.

The current collection offers custom-made white blouses for women, and the Fall ’09 line will expand to include pieces for men and children, as well as accessories. Shirts retail from $450 - $650 with select couture pieces at $900.

Custom shirts are available from the Sioloonim showroom in New York and they ship nationally and internationally. Call the showroom at 212 750 5606. As of December 1, the shirts will be available for order at Sioloonim.com.

November 18, 2008 in FASHION | Permalink

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